Modern Tyres is Ireland’s largest independent tyre retailer, with 40 branches located throughout Ireland and Northern Ireland. The company enjoys a reputation for delivering a top class service and wanted a uniform supplier that would provide a service in keeping with this level of service.
Modern Tyres briefed Tailored Image to provide a workwear solution for its mechanics that would withstand the daily rigours of handling and fitting tyres while ensuring their staff looked professional at all times.
Given the nature of the role of the Modern Tyres mechanics, health & safety was of paramount importance in the provision of workwear for staff. The inclusion of high vis materials and toughened fabrics was a crucial part of the brief.
Tailored Image provided a strongly branded workwear solution for Modern Tyres that brings pride and a sense of team spirit to the crew as well as providing the safety requirements which are so crucial to their roles. The distinctive uniform reflects the Modern Tyres brand perfectly and their customers can quickly identify the professionalism of the business when they call at any branch.
The mechanics were supplied with a range of workwear which included work trousers, polos shirt, sweat shirt, softshell and high vis jacket. The Modern Tyres brand was embellished on the garments through the use of embroidery and heat seal, and the use of the signature blue of the Modern Tyres logo throughout the uniform provided a strong brand statement for the uniform.
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