Coca-Cola appointed Tailored Image to design a bespoke range of corporate clothing for its business development and merchandising teams. These teams are customer facing and corporate identity is crucial.
Staff are encouraged to “Be the brand”, and their uniform must reflect the brand values of creativity, passion, optimism and fun. For the business development teams, a professional and corporate look must be achieved but one which has the strong Coca-Cola branding at the core.
The result was a collection of garments that perfectly reflect the brand’s dynamic and youthful image which the team at Coke love to wear. A range of bespoke printed blouses and dresses, jackets, trousers and shirts were supplied for the business development team which created the ideal blend of professionalism and strong corporate branding that the client was seeking. For the merchandising team, life on the road meant a different set of requirements for the role, with a range of soft shells, rainproof jackets, gilets and casual look trousers meaning they were kitted out sharply but comfortably for all climates.
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